Perhaps the most important skill required to play the role of silent observer effectively is _________
A. conversation
B. listening
C. researching
D. organizing
E. persuading
ANS: b
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Which statement about PR and advertising is true?
a. PR relies on media gatekeepers and advertising relies on paid media. b. PR and advertising have become synonymous terms and professions. c. PR focuses on buying habits and advertising focuses on public opinion. d. PR and advertising rely equally on earned media and paid media coverage.
In the Control-Empowerment Matrix, PANOPTICON is:
A. Low management control and low worker empowerment. B. Generally used for surveillance and shadowing activities. C. Generally used most effectively in a structured environment. D. Low management control and high employee empowerment
When you hear a speech in another language that you do not know, it is accurate to say __________
a. you heard the speech b. you listened to the speech c. you understood the speech d. you responded to the speech
The comma or period at the end of a quotation always should be placed inside the quotation mark
Indicate whether the statement is true or false