A new medication to eliminate fungal growths on people's toenails may have a slow rate of adoption because it is not a highly visible item in homes. Also, this item is not often discussed among friends and coworkers. This is an example of how the characteristic of _____ can work to slow the adoption process.
A. relative advantage
B. observability
C. trialability
D. complexity
E. compatibility
Answer: B
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A commercial bank that gets a charter from the federal government is called a ________ bank.
A. charter B. state C. national D. federal reserve
The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called
A. concept testing. B. customer response testing. C. idea analysis. D. test marketing. E. screening.
The primary function of marketing and the entire organization, in a broader context, is to ________.
A. focus on short-term benefits B. offer highly customized products C. increase employee turnover D. eliminate barriers to market entry E. deliver value to the customer
Cash basis individuals must accrue market discount on a bond as annual interest income over the life of the bond.
Answer the following statement true (T) or false (F)