The belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is referred to as consumer ethnocentrism.
Answer the following statement true (T) or false (F)
True
Consumer ethnocentrism is on the rise in many developed nations, including the United States, France, Germany, and China.
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A trend that is gaining wider acceptance in the 2010s is the ____ of IT, where consumer preferences drive the adoption of technology in the workplace.
A. customization B. optimization C. consumerization D. virtualization
A question of _____ includes an evaluation of person, event, situation, or action.
a. fact b. value c. policy d. idea
If you are required to deliver bad news to your employees in person, the best technique is to gather your information and deliver it off the cuff to appear sincere
Indicate whether the statement is true or false
Which social media metric helps marketers to evaluate how conversations about one brand compare with conversations about its competitors?
A. applause rate B. amplification rate C. sentiment analysis D. conversation rate E. share of voice