Advanced readers: Would you use the same questionnaire in China and the UAE, or are there key considerations and differences that you need to think about/adapt for each market?
What will be an ideal response?
This question aims to get students to think of issues in international marketing research and the
differences across countries in relation to language, culture, objectives and issues to be tackled,
and ethical considerations. Unwrapping the differences between the countries in relation to
characteristics of respondents, access, key cultural considerations including language, and the
problems that may be differently faced by Skoda in China versus UAE would make for a good
classroom discussion as such. This will entail differences in the questions posed on the
questionnaire, possibly the scales used, the length of it, the administration method, the language
it is administered in, etc.
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Describe the difference between proactive and reactive change. Contrast how managers act in each type. Which type of change is better?
What will be an ideal response?
What is the following descriptor an example of?
An organization that has widespread use of project teams and networks that typically separate functions and hierarchical levels, leading to greater flexibility. a. networked organization b. bureaucracy c. boundaryless organization d. adhocracy
Uri and Victor enter into a contract by which Uri promises to deliver business cards, advertising banners, and other marketing materials to Victor. Uri later transfers his duty under the contract to Wren. Uri is
a. a delegator and an obligor. b. a delegateand an obligee. c. anassignor and an assignee. d. none of the choices.
Understanding the status and trends of an industry can be aided by ________.
A. checking out the internet public library, your local Small Business Administration, chamber of commerce, or local business school or college library B. looking for recent articles on the industry in magazines or by using Google or other search engines C. looking on competitors' web sites D. All of these.