The Brainchild is a store that specializes in educational toys for children. In order to increase the probability of customers visiting the store, it has now introduced offers such as discounts, gift wrapping, and free shipping. The Brainchild is looking to increase the chances of customer purchases by
A. focusing on all benefits.
B. decreasing an importance weight.
C. decreasing the performance belief for a competitive retailer.
D. adding new benefits.
E. increasing a performance belief.
Answer: D
You might also like to view...
When Sally sees an ad in a newspaper about a particular product, goes to the store, reviews the actual product offer in the store, rejects the product, and tells the salesperson why she did not buy the product, she is providing ________ in the
communications model established by the store. A) noise B) a message C) media forms D) feedback
An American airline company started a grocery chain in Australia. This is an example of product development
Indicate whether the statement is true or false
The fixed overhead volume variance measures the use of existing facilities and capacity
Indicate whether the statement is true or false
The list below contains several items that appear on a multi-step income statement. 1. Other incomes and expenses 2. Income before income taxes 3. Net income 4. Operating expenses 5. Gross margin 6. Net sales 7. Income from operations Select the choice that lists the items in the order they would appear on a multi-step income statement
A) 6, 5, 4, 7, 1, 2, 3 B) 7, 6, 1, 4, 2, 3, 5 C) 6, 5, 4, 1, 7, 2, 3 D) 6, 7, 4, 1, 2, 3, 5