Consumers will be more price sensitive when
A. the cost of not getting the expected benefits of a purchase is high.
B. the price they have to pay is more than they anticipated.
C. a product's price is within the range that they perceive as fair or reasonable.
D. some or all of the purchase price is paid by others.
E. they perceive the price as a gain rather than a forgone loss.
Answer: B
You might also like to view...
Most foreign exchange trading is carried out in the forward market.
a. True b. False
In a short essay, discuss the differences between primary and secondary data. Include a specific example of each to support your answer
What will be an ideal response?
Describe an environment in which a firm should use a partitioned database
Which of the following is an example of an internal stimulus that would most likely lead to problem recognition?
A) A buyer gets a new idea from an advertisement. B) A buyer gets a new idea at a trade show. C) A buyer is unhappy with a current supplier's product quality. D) A buyer receives a call from a salesperson offering better service. E) A buyer learns about a new product at an industry convention.