In a short essay, discuss the differences between primary and secondary data. Include a specific example of each to support your answer
What will be an ideal response?
Secondary data are data collected for some purpose other than the problem at hand, such as data available from trade organizations, the Bureau of Census, and the Internet. Primary data, on the other hand, are originated by the researcher for the specific problem under study, such as survey data. Secondary data include information made available by business and government sources, commercial marketing research firms, and computerized databases. Secondary data are an economical and quick source of background information.
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A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:
A) enhance the product's brand equity B) enhance consumers' emotional bonds with the product C) aid in the establishment of a "personality" for a brand D) all of the above
Which specialized part of public relations identifies emerging trends and anticipates their potential impact on an organization?
A. Public affairs D. Issues management B. Public opinion E. Lobbying C. Publicity
If an activity has a late start time of 8 and an early start time of 10, what is the activity’s slack time?
a. 2 b. 0 c. -2 d. An activity’s late start time cannot be less than its early start time
Read the z statistic from the normal distribution table and choose the correct answer. For a one-tailed test (lower tail) using ? = .0901, z =
A. -1.86. B. -1.34. C. -1.96. D. -1.645.