A consumer engaged in peripheral route processing is more likely to make an impulse buy than a consumer engaged in central route processing.
Answer the following statement true (T) or false (F)
True
When consumers have low involvement with a product or message, they are processing ads peripherally and are not thinking deeply about the product's attributes. They are more likely to make impulsive buying decisions. Central route processing is less likely to trigger impulse purchases because consumers are focused on product information.
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Program testing
a. involves individual modules only, not the full system b. requires creation of meaningful test data c. need not be repeated once the system is implemented d. is primarily concerned with usability
Which of the following accounts is not closed?
a. Dividends b. Common Stock c. Interest Income d. Income Summary
The modern catalog consumer is most likely which of the following?
A) someone who has little or no access to retail stores B) someone who has little or no access to Internet technologies C) someone who wants to save time shopping D) someone who shops only for sales bargains E) someone who does not accept telemarketing calls
Daisy is in charge of setting up shop for ABC Advertising. She needs to determine which tasks will be completed by each team: Media, Account planning, Creative, and Interactive Marketing. She also needs to set the timelines for tasks and figure out the amount of money it would take to achieve each task. Daisy is working on which aspect of organizational strategy?
a. Operational planning b. Strategic planning c. Divisional strategy d. Tactical planning