The modern catalog consumer is most likely which of the following?
A) someone who has little or no access to retail stores
B) someone who has little or no access to Internet technologies
C) someone who wants to save time shopping
D) someone who shops only for sales bargains
E) someone who does not accept telemarketing calls
C
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Positioning refers to consumers' perceptions about a product relative to competing products
Indicate whether the statement is true or false
The four primary approaches to job design are:
A. job development, job redesign, task alignment, and specification. B. mechanistic, biological, perpetual-motor, and motivational. C. auditory, visual, kinesthetic, and sensory. D. knowledge-based, experienced-based, time-based, and space-based. E. None of the above
One rationale for establishing a price skimming objective is that ________ lends status to a product or brand by virtue of a price relatively higher than the competition.
A. product line pricing B. captive pricing C. price bundling D. reference pricing E. prestige pricing
The Coca-Cola Company uses the same formula and basic bottle shape for Coke worldwide, but the labels on the bottles and their sizes vary depending upon the market. This illustrates ______.
a. thinking globally but acting locally b. manufacturing locally but designing globally c. thinking locally but acting globally d. manufacturing globally but designing locally