Firms using the global strategy can be thought of as "world companies."
Indicate whether the statement is true or false
FALSE
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Which of the following is correct?
a. The fair value of internally generated intangible assets should be estimated and recorded on the books of the entity that developed the assets even in the absence of a business acquisition. b. The fair value of internally generated intangible assets may be estimated but should not be recorded on the books or displayed on the financial statements of the entity. c. Managers may value their own companies and recognize goodwill in the company accounts even though an entity has not been acquired in a business acquisition. d. Goodwill should be recognized in the accounts whenever the value of the firm increases based on current market prices of the firm's common stock.
In trying to meet an employer with a potential job offer, getting through the door is the main challenge
Indicate whether the statement is true or false
Which of the following is a reason that marketing to Hispanics has proven to be a challenge?
A. Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences. B. The Hispanic subculture is diverse. C. Hispanics don't consider advertising a credible source of product information. D. Assimilation is valued and the Hispanic community finds cultural target marketing offensive. E. Hispanics communities are spread across the entire country and therefore difficult to target.
The purpose of the screening interview is to
A. Identify the job applicants who mistakenly believe they are qualified for the job for which they are applying. B. Identify which department is most suitable for each of the applicants. C. Identify the employees who wish to be promoted to higher-level positions. D. Identify potential problem employees.