Which of the following is a reason that marketing to Hispanics has proven to be a challenge?
A. Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
B. The Hispanic subculture is diverse.
C. Hispanics don't consider advertising a credible source of product information.
D. Assimilation is valued and the Hispanic community finds cultural target marketing offensive.
E. Hispanics communities are spread across the entire country and therefore difficult to target.
Answer: B
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Which of the following is true of the criminal liabilities under the Securities Act of 1933?
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An appliance, television, and stereo dealer serves as an authorized repair center, provides maintenance contracts, and sells essential supplies to customers. What types of channel functions are being implemented by this dealer?
What will be an ideal response?
The more thorough a media list is, the
A) longer it will be. B) less a firm will need to rely on public relations. C) more effective it will be. D) more advertising a company will conduct. E) easier it will be for investors to provide feedback to management.