Which of the following critical standards of effective evidence use would be violated if a speaker used examples of juvenile crime in Europe to argue that American kids are out of control?

a. relevant
b. representative
c. recent
d. reliable


b

Communication & Mass Media

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When one person tells another person that an organization has superior customer service, this would be considered which of the following?

A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication

Communication & Mass Media

Which of the following statements correctly reflects the textbook?s definition of gender?

A) It is based upon genetics only. B) It?s a person?s sex. C) It is a psychologically based perception. D) Social experiences have little influence upon gender.

Communication & Mass Media

Neal went to the storeroom to get some supplies

for his manager. While at the storeroom Neal forgot whether he was supposed to get paper clips or staples, but he had written a list which said "staples." Neal used a list to help him with which stage of listening? A. Selecting B. Attending C. Understanding D. Remembering

Communication & Mass Media

His New-England Primer was the most successful book in the colonies: _________________

Fill in the blank(s) with correct word

Communication & Mass Media