How many “country clusters” did GLOBE focus its findings on?

A. 10
B. 5
C. 15
D. 20


A. 10

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Suppose that real incomes increase more rapidly in the United States than in Mexico. In the United States, this situation would likely result in a(n)

a. increase in the demand for pesos. b. decrease in the demand for pesos. c. increase in the supply of pesos. d. decrease in the supply of pesos.

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Which of the following statements is not a disadvantage of online focus groups?

A) Moderators may also be able to carry on side conversations with individual respondents, probing deeper into interesting areas. B) It can be difficult to verify that a respondent is a member of a target group. C) Only audio and visual stimuli can be tested. D) Only people that have and know how to use a computer can participate.

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Nonverbal communication includes written messages

Indicate whether the statement is true or false

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Promotion decreases in importance during a product's decline stage.

Answer the following statement true (T) or false (F)

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