When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:
A) impression management
B) crisis management
C) enhancement
D) entitling
C
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A _____ is a bogus record in a networked database that neither employees nor business partners would ever access for legitimate purposes.
A. canary trap B. phish C. flame D. honeytoken
Explain and compare the concepts of telemarketing and direct selling. Why might a consumer be more likely to buy Tupperware at a home party than the same product from a telemarketer?
What will be an ideal response?
Marquise Jewelers is a national chain of value jewelry stores with locations throughout North America. "Luxury service at affordable prices" is the crux of Marquise's business model, and executive management is always looking for ways to ensure that the high standards in this area are maintained. Recently, several of their stores in New England have had an uptick in customer service complaints, and they received an average Yelp rating of three stars, down from four stars during the last financial year. Marlee, the regional manager for New England, meets with Deray and Kiki, local store managers, and Tarquin, the top salesperson in their area, to discuss strategies for improving their customer service rating. Each employee writes down several goals. Given what you know about management by
objectives, which one of these goals do you consider the best option? A) within the next six months, reduce the rate of customer service complaints by half B) make sure sales staff provide customer service that goes above and beyond C) by month's end, implement a checklist of ten goals for each customer interaction D) implement a mystery shopper program, which will file periodic reports with management E) have sales staff follow up with every customer personally by phone or email
The notion that failing to develop special relationships in favor of developing relationships based on exploitation or self-interest is unethical stems from the ethical framework of:
A. Duty. B. Fairness. C. Care. D. Virtue.