When BMW communicates that its car is "the ultimate driving machine," which transcends and helps differentiate its entire product line, it is using the concept of ________ as a basis for advertising strategy.
A. image
B. inherent drama
C. unique selling proposition
D. sustainable competitive advantage
E. positioning
Answer: E
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Which of the following is false regarding the issue of stock versus the issue of bonds to raise capital?
a. The issuance of stock decreases several important financial ratios. b. Issuing bonds dilutes the voting power of the stockholders. c. Corporations are not required to return the investment to the stockholders. d. Investors expect to earn a higher rate of return on stocks than bonds.
In calculating times interest earned:
a. tax expense should be included in the denominator. b. noncontrolling interest should be excluded in the numerator. c. capitalized interest should be included in the numerator. d. interest expense should be included in the numerator.
The Americans with Disabilities Act requires employers to make reasonable accommodations for employees with disabilities.
Answer the following statement true (T) or false (F)
Remaining composed and cool when faced with difficult circumstances or a highly demanding workload or schedule, and acting as a calming and settling influence to whom others can look for guidance, are all part of ________, one of the behaviors involved in adaptability.
A. dealing with uncertain and unpredictable work situations B. solving problems creatively C. handling emergencies or crisis situations D. handling work stress E. demonstrating interpersonal adaptability