The production line of a manufacturing company is most likely to be considered as a(n) ________
A) cost center
B) profit center
C) revenue center
D) investment center
A
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When preparing to respond to negative messages, it is important to consider
A) how to combat the negative information. B) the source, tone and content. C) who the audience is. D) why the comment was made. E) legal ramifications of the comment.
Which of the following is not a way of calculating the amount of depreciation for each period?
a. straight-line method; b. double-declining-balance method; c. sum-of-the-years'-digits method; d. units-of-production method; e. copyright method.
When developing a visual aid for a promotional presentation, which of the following might be most effective at reaching the widest audience?
A) Photographs B) Animation C) Video D) Infographics E) Drawings
In advertising, puffery refers to ________
A) broadcasting a straightforward promotional message B) including innocent exaggeration for effect C) creating emotional appeals for a brand D) creating subliminal appeals for a brand E) providing value-added promotions