PepsiCo divested its group of fast-food restaurant businesses (KFC, Pizza Hut, and Taco Bell) to Yum! Brands in order to allow PepsiCo to focus on its core soft drink and snack-food businesses. A useful guide to determine whether or when to divest a business subsidiary is to ask,
A. "Can't we derive a parenting advantage with these businesses?"
B. "Will these three businesses pass the ‘cost-of-exit' test?"
C. "Have we missed the opportunity to milk these cash cows?"
D. "Do we need to do the math to achieve 1 + 1 = 3 outcomes from these diversified businesses?"
E. "If we were not in this business today, would we want to get into it now?"
Answer: E
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