Through the process of strategic planning, a firm establishes an organizational mission and goals, corporate strategy, marketing objectives, and a marketing strategy.
Indicate whether the statement is true or false
Answer: True
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Identify the statement below that is correct:
A. Debits decrease asset and expense accounts, and increase liability, equity, and revenue accounts. B. The left side of a T-account is the credit side. C. The total amount debited need not equal the total amount credited for a particular transaction. D. The left side of a T-account is the debit side. E. Credits increase asset and expense accounts, and decrease liability, equity, and revenue accounts.
Which of the following is a confirmation question Jeff can ask the merchandising manager?
A) If I understand you, knowing only the song playing when the customer reaches the register doesn't take into account patterns of shopping, purchasing triggers, or waits in a checkout line? B) Do you have point-of-purchase software that allows you to track time and amount of purchase? C) How does your current music provider track the correlation between songs and purchases? D) Would it help you to be able to track songs as customers browse and shop, as well as tracking mixes that lead to the actual purchase? E) Does knowing the song playing at the moment the customer gets to the register give you the information you really need to create an effective mix?
A cash sale of $500 plus 7% sales tax would result in a debit to cash for:
a. $500. b. $35. c. $535. d. $465.
A coffee shop instructing their servers to add decorative designs to the foam on coffee drinks is seeking to maximize which basic customer service principle?
a. Recovery b. Reliability c. Fairness d. Wow factor