You establish vividness by presenting anidea so that your listeners _______

a. remember it
b. believe it
c. understand it
d. analyze it


a

Communication & Mass Media

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When developing a survey instrument, it is important to pay attention to the wording of survey questions because

A) people remember polysyllabic words best. B) people remember the words they heard first. C) wording can skew responses. D) people will reject a pollster who uses slang.

Communication & Mass Media

Select the suggested sequence for preparing a speech

a. understand the assignment, develop content, word the speech, organize the speech, practice, deliver, and evaluate speech b. understand the assignment, develop content, organize the speech, word the speech, practice, deliver, and evaluate speech c. understand the assignment, organize the speech, develop content, word the speech, practice, deliver, and evaluate speech d. understand the assignment, develop content, word the speech, organize your speech, practice, deliver, and evaluate speech

Communication & Mass Media

Pro-death penalty advocates may be biased when listening to an

anti-death penalty speaker—and vice versa. Which of the responsibilities of effective listening would help moderate this problem? a. Overcome distractions. b. Use your extra thought speed. c. Ask questions . d. Listen before you leap. e. None of the above.

Communication & Mass Media

What are the ways web journalism differs from other media, as outlined in the text?

a. Variety, expansion, depth, context b. Timeliness, content, convenience, writing style c. Newsgathering, graphics, design, type of reader d. Capacity, flexibility, immediacy, permanence, interactivity e. None of the above

Communication & Mass Media