When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing ________ needs.
A. social
B. functional
C. psychological
D. functional and psychological
E. prepurchase
Answer: B
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Which of the following strategies should be adopted by marketers during a recession?
A) increase investment on marketing existing products B) focus on expanding the customer base and not on the retention of existing customers C) focus primarily on price reductions and discounts D) concentrate on communicating the brand value and product quality to consumers E) stick to the budget allocations adopted during the preceding years
The payables turnover is the number of times, on average, that a company pays its accounts payable in an accounting period
Indicate whether the statement is true or false
According to the text, the proportion of expatriates who are women has increased to _____ percent.
A. 22 B. 35 C. over 50 D. 9 E. Actually, the proportion of expatriates who are women has been declining
UPS, FedEx, and other shipping companies support other firms' ________ marketing goals.
A. value communication B. promotion C. retail management D. value capture E. supply chain management