Buying a car and then noticing numerous positive ads for the car is an example of ___________
a. selective attention
b. selective exposure
c. proximity
d. resemblance
Answer: b
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21st Century Fox generally provides which of the following?
A. conservative television programming B. television programming that will attract the largest, most profitable audience C. reruns of television programs produced by other major media companies D. liberal television programming
A campaign objective should connect four key elements. State what they are.
What will be an ideal response?
What technology was the basis for the creation of the first newswire services?
a. The Internet b. The telephone c. Satellites d. The telegraph
Chris experiences "neural static" when she is emotionally upset. In order to change her physiological experience, she should try
a. engaging in mindfulness. b. changing her facilitative emotions into debilitative emotions. c. encoding. d. decoding. e. eliminating her emotions.