Which of the following types of reports would not be sent to someone outside the organization?
A) Manuscript format
B) Digital format
C) Letter format
D) Memo format
D
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A repeat customer buys a lot from many companies and does not have a strong preference for one over the other
Indicate whether the statement is true or false
Most industrial markets are not mass markets because:
A) the required raw material is scarcely available. B) transporting the industrial equipments is very difficult. C) the supply chain involved in industrial markets is very complicated. D) the products are highly specialized in nature.
Paper products are most likely to have:
A) high promotional elasticity and high holding cost. B) high promotional elasticity and low holding cost. C) low promotional elasticity and high holding cost. D) low promotional elasticity and low holding cost.
In the United Airlines example given in your text, it was stated that all departments of the company used the results of its in-flight customer satisfaction survey
Which department used the customer satisfaction report to evaluate the performance of United, both internally in achieving its goals, and externally compared to the competition? A) the marketing department B) the airport department C) the executive management D) the finance department