Advertisers typically do want their audiences want:

a. to pay a high amount of attention to their ads
b. to not pay a high amount of attention to their ads
c. to pay a moderate amount of attention to their ads
d. advertisers do not care about how much attention audiences pay to their ads


b. to not pay a high amount of attention to their ads

Communication & Mass Media

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When Anna attended a funeral for her friend's grandmother, she was shocked to see that many mourners wore white. Anna found this disrespectful, believing that everyone wears black to indicate sadness. Anna's attitude toward these mourners can be best characterized as __________.

A. uneasy B. ethnocentric C. stereotypical D. discriminatory

Communication & Mass Media

An organization, which favors a tall organizational chart, structures itself in a traditional hierarchy with many levels of decision-making

Indicate whether the statement is true or false.

Communication & Mass Media

What does it mean to be an audience-centered presentation speaker?

What will be an ideal response

Communication & Mass Media

The admissions office on campus was concerned about the high percentage of freshmen who were opting to move out of the residence halls at the end of the fall semester. They decided to bring together random groups of students, and have each group discuss the residence halls. What type of groups are the students participating in?

A) study groups
B) problem-solving groups
C) therapy groups
D) focus groups

Communication & Mass Media