Sonia's car was completely destroyed in an accident that was her fault. Her loss was $8,500 and her insurance company reimbursed her $6,500. What amount of casualty loss can Sonia claim on her return (before deduction limitations)?
A. $6,500
B. $2,000
C. $0
D. $8,500
Answer: C
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A) virtual marketing B) viral marketing C) buzz marketing D) stealth marketing E) word of mouth marketing
Internal data that change leaders should consider include all of the following except:
a. Customer retention and satisfaction b. Profitability c. Whether or not employees pick up litter around the office d. Strategic intentions of competitors
Hong's memo that describes new steps for merchandise returns should include which of the following techniques for emphasis?
a. Bulleted list b. Talking heads c. Numbered list d. Boxed text
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
A. disintermediation B. localization C. channel conflict D. hypermediation