A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________
A) market follower
B) market maven
C) market challenger
D) market nicher
E) market leader
A
You might also like to view...
Bob is a 3MT Co. salesperson who deals with companies that clean up hazardous waste. A fertilizer company purchased 10 cases of respirators from 3MT. Bob explained to the company's owner that the company would also benefit from the 3MT cleanup training package that includes one 15-minute video, 25 study guides, a 10-step spill response poster, 75 wallet cards, and 25 certification of completion. What is Bob trying to do in this scenario?
What will be an ideal response?
A probable loss contingency is reasonably estimated within a range of possible amounts. No amount within the range is a better estimate than any other amount within the range. The amount that should be accrued should be
A) zero. B) the lower amount of the range. C) the upper amount of the range. D) the average amount within the range.
Served market share ________
A) expresses the company's sales as a percentage of total market sales B) is sales as a percentage of the total sales to the market C) is market share in relationship to the largest competitor D) is always smaller than overall market share E) measures the relative contribution of different factors to a gap in sales performance
Which of the following is necessary for an effective CVP?
a. It must include various pricing options. b. It must have the ability to perform over a considerable length of time. c. It must delivered with greater speed than the competitors. d. It must be delivered with more sophisticated technology than the competitors.