In the context of ethics and social responsibility in the global arena, U.S. corporations are forbidden to offer bribes since 1977 under the _____.
A. Foreign Corrupt Practices Act
B. Sarbanes-Oxley Act
C. Landrum-Griffin Act
D. Corruption of Foreign Public Officials Act
Answer: A
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Sid Tucker is a salesperson working for Shades, a cosmetic company. He offers a small basket filled with complimentary products from Shades' new line of winter makeup to the manager of a large department store. Identify the type of approach used by Tucker.
A. Introductory approach B. Complimentary approach C. Customer benefit approach D. Product approach E. Premium approach
________ managers are lower-level managers who supervise the operational activities of an organization.
A. Strategic B. Frontline C. Tactical D. Team E. General
A first step in evaluating marketing opportunities is to
A. hire a "futurist" as a marketing consultant. B. estimate market and sales potentials. C. find out if potential competitors are larger. D. consider the objectives and resources of the firm. E. decide which markets the firm wishes to enter.
The James Hardie Siding Company sells concrete siding. It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed. So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years. In terms of psychographic segmentation, the siding company used the _____ variable.
A. lifestyle B. motives C. benefits D. demographic E. personality