The James Hardie Siding Company sells concrete siding. It was having little luck targeting contractors because concrete siding is difficult to install and shows every flaw if a house is incorrectly framed. So Hardie decided to target homeowners who wanted the security of knowing their siding was guaranteed not to rot or crack for 50 years. In terms of psychographic segmentation, the siding company used the _____ variable.
A. lifestyle
B. motives
C. benefits
D. demographic
E. personality
Answer: B
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In her work on the implementation of change, Joyce Osland suggests that
A. cultures with low power distance will want top managers to make decisions and issue directives. B. cultures with low uncertainty avoidance are likely to be more resistant to change. C. cultures such as the Germans will be tolerant of ambiguity and be more change-friendly. D. the French will want to have change processes that are very well outlined.
____________ include lack of communication, incompatible personalities, and collisions in value systems.
a. Antecedent of conflict b. Discern conflict c. Manifest conflict d. Outcomes of conflict
Documents that you want to send to a recipient who uses a previous version of Word should be saved in _________________________
Fill in the blank(s) with correct word
Internet technologies are not very useful for collecting consumer data
Indicate whether the statement is true or false