Which is true regarding a disadvantage of self-administered surveys?
A) since interviewers are not present, evaluation of the interview is impossible
B) the primary burden of respondent understanding is placed upon the questionnaire
C) the primary burden of respondent understanding is placed upon the field editor
D) reduced cost
E) none of the above
B
You might also like to view...
Before marketers can develop an appropriate marketing mix, they must
A. adopt a sales orientation. B. determine the customer lifetime value. C. build relationships with stakeholders. D. practice the marketing concept. E. collect in-depth, up-to-date information about customer needs.
It is not possible to conduct hypothesis testing if the data collected in social media are qualitative in nature
Indicate whether the statement is true or false
Why might the Hispanic American market be a viable targeted group for a new marketer of products?
What will be an ideal response?
Based on Clausewitz’s arguments, we can infer that:
a. Strategy is based on a pre-determined wisdom and rational thinking b. Strategy unfolds sequentially yet rationally c. Strategy has a non-rationalistic element in it, induced by passions and feelings d. a and b above