What are the five elements of narrative branding as described by Randall Ringer and Michael Thibodeau?
What will be an ideal response?
Randall Ringer and Michael Thibodeau see narrative branding as based on deep metaphors that connect to people's memories, associations, and stories. They identify five elements of narrative branding:
1. the brand story in terms of words and metaphors
2. the consumer journey in terms of how consumers engage with the brand over time and touch points where they come into contact with it
3. the visual language or expression for the brand
4. the manner in which the narrative is expressed experientially in terms of how the brand engages the senses
5. the role/relationship the brand plays in the lives of consumers
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