______ focuses on how you will be able to achieve your ______ in a campaign.

A. Strategies; tactics
B. Tactics; strategies
C. Strategies; goals
D. Tactics; goals


A. Strategies; tactics

Communication & Mass Media

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The way people are perceived to express and manage conflict is called an individual's

. A. conflict style B. personality C. interdependence D. conflict management technique

Communication & Mass Media

As an opponent in value argumentation, you have the strategic option of

challenging the advocate's criteria. In using this strategy, which of the following could you NOT do? (a) Challenge the advocate's definition of the value object as either including elements she failed to consider, or excluding elements that she erroneously included. (b) Challenge the appropriateness of the advocate's criteria as "good" measures of effect, significance, and inherency. (c) Challenge the appropriateness of the advocate's criteria on the basis that they are too unusual or that they are more appropriate for measuring some other value object. (d) Provide better, more appropriate, criteria for measuring the value object.

Communication & Mass Media

The preview works like a __________ for listeners

Fill in the blanks with correct word

Communication & Mass Media

Which of the following statements if false?

A. Speakers rated as “sincere” make eye contact three times more often than “insincere” speakers. B. For 90 percent of Americans, the left eye is used only for depth perception. C. When Richard Nixon attended his first Watergate press conference, he blinked up to 40 times a minute. D. Sincere speakers blink between 5 and 10 times per minute

Communication & Mass Media