Through the use of mnemonics, advertisers hope consumers will not engage in ________ when they see the advertisements.
A. selective attention
B. selective bias
C. selective rehearsal
D. selective comprehension
E. selective retention
Answer: E
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If a company sold 54 million units of a particular product, which represents a 6% market share, calculate the market demand for the product
A) 900 million B) 90 million C) 9 million D) 324 million E) 648 million
According to expectancy theory, instrumentality is
A. the likelihood that a person would repeat an action after receiving positive reinforcement. B. any consequence resulting from performance. C. the likelihood that a person would repeat an action after receiving negative reinforcement. D. the perceived likelihood that performance will be followed by a particular outcome. E. the value that expected outcomes hold for the person contemplating them.
Susan is unhappy with the way her mother has made out her will. Susan has a lawyer draft a new will and then signs her mother's name to it without her mother's consent. Susan has committed
a. larceny. b. no crime. c. robbery. d. forgery.
The people in the organization who actually use the product or service are referred to as ________, which is one role in the buying center.
A. consumers B. users C. deciders D. influencers E. buyers