Which of the following personality variables was NOT shown to be positively related to
extraversion?
A) adventurousness B) Machiavellianism
C) self-esteem D) verbal aggression
D
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Research has found that which of the following types of messages are most likely to have a persuasive effect?
a. messages describing the likelihood of an outcome b. messages increasing the strength of a positive attitude c. messages increasing the strength of a negative attitude d. messages increasing the desirability of an outcome
To say that nonverbal communication is ambiguous is to say that
A) it is difficult to misinterpret nonverbal behaviors. B) nonverbal behavior is less believable than verbal communication. C) we cannot assume that nonverbal behaviors have only one meaning. D) very little attention is needed when interpreting nonverbal messages. E) nonverbal behaviors include a learned "grammar" for using them.
The goal of the Mississippi, Believe It! campaign was ______.
A. to maintain the positive reputation the state already enjoyed B. to expose as many people as possible to the message that the Mississippi of 1960 is not the Mississippi of today C. to build awareness of the area’s tourist opportunities D. to encourage business development
Which of the following are sales promotion techniques?
a. Discount coupons b. Donation to a charity c. Free samples d. All of the above