According to the text, campaign objectives lead the practitioner to answering which one of the following questions?

a. What do you want to accomplish?
b. How should you proceed with a campaign?
c. Which organizational goals are pertinent to the campaign?
d. Who is in the audience for the campaign?


a. What do you want to accomplish?

Communication & Mass Media

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Because of file sharing, the Recording Industry Association of America (RIAA) has:

a. developed recordings that cannot be copied. b. encouraged reform of the musical licensing system. c. sued individuals who downloaded music. d. successfully stopped all music downloading.

Communication & Mass Media

Describe and discuss how a person should complete the "answer the question" step in the question-answer period

What will be an ideal response?

Communication & Mass Media

Stereotyping includes phrases like "All women are. . ." or "All Baptists are. . ."

a. True b. False

Communication & Mass Media

Melissa is a member of a design team and has an advanced degree in structural engineering. The team is working on remodeling an old house, and one of the interior designers would like to knock out several walls to create a more open concept. The other team members like this idea, but because Melissa has special training, the team defers to her and she makes the final decision on whether or not the walls can be removed. This is an example of which decision-making process?

A. unanimous decision B. special opinion C. expert opinion D. authority rule

Communication & Mass Media