Many of the outcomes from the first two phases of the strategic planning process, such as a determination of goals, competitor analysis, strategic opportunities, and risk analysis come together in a ________
A) technology audit
B) SWOT plan
C) value proposition
D) business plan
D
You might also like to view...
How does a salesperson contribute to the beginning of a relationship?
What will be an ideal response?
BMW, Mercedes-Benz, Lexus, and Acura have all built plants in North America because ______.
A. of tax incentives B. they want to enhance their local market opportunities C. of lower labor costs D. of the establishment of European Union
The measure of the quantity of purchase dollars each customer spends on the company's products is referred to as share of
A. customer. B. wallet. C. product. D. equity. E. market.
Which of the following statements is true about ageism in advertising?
A. Mature people are more likely to be shown in television than print ads. B. Because the mean age of the population is increasing, one can expect to see more youth-oriented advertising. C. Age differences generally create disturbances in terms of encoding and channel messaging. D. Advertisers typically avoid using adults over the age of 60 and children below the age of 8. E. The difference between the senders' and receivers' age can create problems in establishing common ground.