In the textbook, an ethical dilemma is discussed that involved Pepsico and its decision to invest or not in a bottling plant in Burma. What was the short-term decision that Pepsi chose?
a. They purchased the plant and saw a decrease in profits
b. They declined the purchase and saw a decrease in their profits
c. They declined the purchase and invested in a bottling plant in Alaska
d. They purchased the plant in Burma and saw an increase in their profits
d. They purchased the plant in Burma and saw an increase in their profits
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The method of consumer segmentation that is based on population characteristics is:
A) demographics B) psychographics C) geographic D) polygraphic
Despite an unmistakable trend toward using global advertising agencies to support global marketing efforts, companies with geocentric orientations will adapt to the global market requirements and select the best agency or agencies accordingly
Indicate whether the statement is true or false
Which of the following is true of longitudinal studies?
A) They measure units from a sample of the population at only one point in time. B) They are often described as "snapshots" of the population. C) They include "sample surveys." D) They are prevalent in marketing research, outnumbering cross-sectional and causal studies. E) They repeatedly measure the same sample units of a population over a period of time.
If you park your car in a parking lot, keep the keys, and can drive the car out yourself whenever you wish, a bailment has not been created.
Answer the following statement true (T) or false (F)