Which of the following companies has the largest market share in the enterprise resource planning industry?
A) Epicor
B) SAP
C) Oracle
D) Microsoft
B
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Procter & Gamble and Leo Burnett use three components in their creative strategies. They are
A. creative definition, creative execution, and creative implementation. B. copy, illustrations, and layout. C. informational, transactional, and transformational dimensions. D. objective, support, and tone statements. E. verbal, nonverbal, and technical dimensions.
Some might say PR should really stand for performance recognition because positive action communicated straightforwardly will yield positive results
Indicate whether the statement is true or false
This trait is the best descriptive of a “technical dialogue.”
A. deception, exploitation, coercion B. neutral stance toward self and others C. product of an I-Thou relationship D. I-It communication
Crafting an Effective Claim Request Analyze the following routine claim letter and make needed revisions. Dear Mr. Ortiz: Eight months ago, I purchased the Wireless-G Broadband Router (2.4 GHz), Model No. WRT54G, from your company. After only eight
months of use, it no longer works. It quit working while I was in the middle of a huge project, and the delay cost me hundreds of dollars. Since this product came with a year warranty, I am upset that it quit working after less than a year. It must be defective. I have the receipt for purchase and want a replacement immediately. The router problem has already cost me time and money. If I don't receive a replacement or refund immediately, I will not buy your products in the future. Please send a replacement router via express delivery to the address on this letterhead. Thank you.