Securities financing is:
a. the raising of funds through the sale of company stock
b. the raising of funds through borrowing money from banks c. the raising of money through trades of bonds
d. the raising of money through donations
e. the raising of money through purchasing bonds
a
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A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.
A. benefit segmentation B. geographic segmentation C. psychographic segmentation D. a multiattribute model E. demographic segmentation
Which of the following can be categorized as a strategic customer-based value metrics?
A) RFM value B) acquisition cost C) market share D) share of wallet
When goods are shipped FOB destination and the seller pays the freight charges, the buyer
A) journalizes a reduction for the cost of the merchandise. B) journalizes a reimbursement to the seller. C) does not take a discount. D) makes no journal entry for the freight.
"Just Do It" is a famous tagline used by the Nike Corporation. Which of the following types of intellectual property would this tagline come under?
A) patent B) trade secret C) trademark D) copyright