Point-of-view documentaries require viewers to have a high level of media literacy because competing viewpoints are not always presented

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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The most important consideration in preparing any type of advertising copy is __________

a. credibility of the audience b. effectiveness in achieving your purpose c. humor in the message d. none of the above

Communication & Mass Media

A shared relational narrative is the reason that some couples say they are happily married when the facts would indicate otherwise

Indicate whether the statement is true or false

Communication & Mass Media

Jesse argues in his speech that drug use really is not a problem among teens because hardly anyone he knows has even tried drugs. Jesse uses his friends as examples, but this reasoning by example fails because the examples are __________.

A. not representative B. analogous C. hypothetical D. not factual

Communication & Mass Media

You are sick and your friend has to drive your manual shift car home, so you teach her how. In doing so, you are engaging in what type of everyday communication?

A) Manuscript speech B) Memorized speech C) Entertainment speech D) Persuasive speech E) Informative speech

Communication & Mass Media