Which of the following accounts is not considered an asset?
a. Accounts Receivable
b. Inventory
c. Retained Earnings
d. Trademark
C
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"McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture
Indicate whether the statement is true or false
The management of an organization follows the ideology that if they work keeping in mind the company's own economic self-interest, the total wealth of the society will be maximized. Which of the following best describes the ethical system used by this organization?
A. utilitarianism B. relativism C. ethnocentrism D. egoism E. universalism
Like instant messaging, texting has become an important employee communications vehicle
Indicate whether the statement is true or false
_____ consists of all marketing activities that stimulate consumer purchasing, such as coupons, contests, free samples, and trade shows
a. Sales promotion b. Publicity c. Personal selling d. Advertising