The Internet has changed the quality of information available to make purchase decisions.
Answer the following statement true (T) or false (F)
True
Living in the digital world has changed the way consumers get nonmarketing-controlled information. In the past, consumers used quality proxies (such as a brand name, price, or where the product was made) to help determine what to buy. Today consumers can appraise a product based upon how it is evaluated by others due to the Internet. See 6-2: The Traditional Consumer Decision-Making Process.
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The sociocultural dimension of project management includes managing relationships, motivating team members and negotiating project terms.
Answer the following statement true (T) or false (F)
Which of the following is an advantage of sales-wave research?
A) It gives surprisingly accurate results on advertising effectiveness. B) It allows the brand to gain favorable shelf position. C) It guarantees immediate brand recognition and high sales volume. D) It can be implemented quickly with a fair amount of security. E) It easily creates a buzz in the minds of customers.
Which of the following is not one of the primary styles or roles of team players?
a. Contributor b. Conciliator c. Communicator d. Challenger
A company is evaluating three possible investments
Each uses the straight-line method of depreciation. Following information is provided by the company: Project A Project B Project C Investment $230,000 $54,000 $230,000 Residual value 0 12,000 36,000 Net cash flows: Year 1 56,000 38,000 94,000 Year 2 56,000 29,000 64,000 Year 3 56,000 25,000 74,000 Year 4 56,000 22,000 34,000 Year 5 56,000 0 0 What is the accounting rate of return for Project B? (Round your answer to two decimal places.) A) 38.14% B) 26.19% C) 54.55% D) 51.83%