“Narrowcasting” allows advertisers to more specifically target their messages to an audience

a. True
b. False


ANSWER: True

Communication & Mass Media

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Harry's specific purpose statement for his speech is "To convince the audience to give blood

at the next campus blood drive." What is Harry's general purpose? a. to inform b. to persuade c. to entertain d. to coerce e. to reward

Communication & Mass Media

Management functions include audience development and measurement

A. TRUE B. FALSE

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Research shows that a group’s interaction patterns clearly affects the group’s success. 2. Sincere speakers blink between 10 and 20 times per minute. 3. Females consistently give more eye contact than males. 4. In a study of physically attractive people, it was found that they are considered to have less credibility than their less attractive counterparts. 5. An endomorph is a person who is tall, thin, and fragile.

Communication & Mass Media

In his job interview, Jerry is very careful about how clearly he speaks. He takes care not to mumble and to ensure that his words are clear and easily understandable. Jerry knows that clear ________ is an important way to convey professionalism and competency.

A. pronunciation B. inflection C. pitch D. articulation

Communication & Mass Media