A managerial innovation that improves the efficiency of a company's cross-functional teams would be considered a ______ innovation.
A. product
B. process
C. core
D. transformational
E. practical
B. process
You may need to improve the process by which the product or service is created, manufactured, or distributed; this is generally a managerial innovation. A process innovation is a change in the way a product or service is conceived, manufactured, or disseminated.
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An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the sender of this message is _______
a) Melina Kanakaredes B) Ladies' Home Journal C) readers who redeem the $1-off coupon D) Maybelline E) the target market to which Melina Kanakaredes appeals
The Balanced Scorecard (BSC) provides a means by which actual business outcomes can be evaluated against performance targets
Indicate whether the statement is true or false
Overstating ending inventory causes the net income to be understated
Indicate whether the statement is true or false
Mergers and acquisitions
A. are nearly always successful in achieving their desired purpose. B. are highly risky because of the financial drain that comes from using the company's cash resources to pay for the costs of the merger or acquisition. C. frequently do not produce the hoped-for outcomes. D. are generally less effective than forming alliances or partnerships with these same companies. E. are usually more successful in achieving cost reductions than in expanding a company's market opportunities.