Whirlpool took a 53 percent stake in the Dutch electronics group Phillips' home appliances business to leapfrog into the European market. This is an example of a ________
A) straight extension
B) joint venture
C) contract manufacturing agreement
D) licensing agreement
E) franchising agreement
B
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The cost of goods sold can be determined only after a physical count of inventory on hand under the
A) perpetual inventory system B) variable costing system C) moving average system D) periodic system
Which of the following is one of the "seven deadly sins of business selling"?
A. Strong product knowledge B. Unlimited optimism C. Timidity D. Thoroughness after the sale E. Over planning
In 2005, a GAO report revealed that the Bush administration paid ________ on advertising and public relations contracts over a two-and-a-half-year period
A) $1 million B) $50,000 C) $500,000 D) $1.6 billion
Which of the following strategies is most closely associated with a societal marketing orientation?
a. Using greenwashing techniques b. Fostering opportunism c. Using clean energy sources d. Increasing overhead production costs