Which of the following strategies is most closely associated with a societal marketing orientation?
a. Using greenwashing techniques
b. Fostering opportunism
c. Using clean energy sources
d. Increasing overhead production costs
ANSWER: c
The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole. This philosophy states that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
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Advertising practices must be honest, and consumers must be fairly treated according to the ________ principle of the standards of conduct for multinational corporations.
A) sociocultural objectives and values B) corrupt practice C) competition D) stakeholder consideration E) Advertising is not an element in the standards of conduct for multinational corporations.
Ava has a cute little 7-year-old named Boyd. Boyd had a habit of being mean to his beloved cat, Dickie. Ava decided to remove Dickie from the room every time Boyd pulled his tail or did anything unpleasant to the cat. After a while, Boyd realized that in order to keep the cat in the room, he could not pull his tail or be unpleasant to Dickie. His behavior changed for the better. This is an example of ______.
A. positive punishment B. positive reinforcement C. negative punishment D. negative reinforcement
A contract limiting the rights of others to go into business in a specific industry or line of business for a specified period is called a
A) noncompete covenant. B) patent. C) copyright. D) trademark.
As stated in the textbook, which term below is defined as the degree to which team members connect with each other?
a. Cohesion b. Connection c. Norms d. Bond