The person responsible for the success of a public relations plan should ____________

A) communicate frequently with clients or supervisors
B) evaluate the process only after it is completed and all the facts are available
C) always make saving the client's/company's money the highest priority
D) All of the above
E) None of the above


Answer: A

Communication & Mass Media

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He printed in the New World the first publication that looked like a newspaper:

a) John Campbell; b) Benjamin Harris; c) James Franklin; d) Benjamin Franklin; e) Peter Zenger

Communication & Mass Media

The authors point out that the choices we make in relationships are often influenced by all of the following EXCEPT

A. choices of others B. cognitive dissonance C. cultural and social conditions D. previous choices

Communication & Mass Media

________ is displayed in behavior such as extreme politeness, apparent boredom, yawning and sighing, frequent long pauses, and tentative statements uttered in soft tones.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

After several tentative years, satellite radio is just now growing in the number of listeners and in revenue, finally turning a profit with 21 million subscribers in 2011

a. True. b. False.

Communication & Mass Media