He printed in the New World the first publication that looked like a newspaper:
a) John Campbell; b) Benjamin Harris; c) James Franklin; d) Benjamin Franklin; e) Peter Zenger
b
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A number of shorter ads competing against one another during the same commercial break on television is n known as
A) subliminal messaging. B) ad clutter. C) subception. D) saturation advertising.
Which of the following is true regarding language?
A. Words in and of themselves are inherently meaningful. B. Most words are interpreted the same way by different people. C. A sender should attempt to use language as precisely as possible to reduce misunderstanding and thus avoid semantic noise. D. Connotative meanings are the direct, explicit meanings of words.
In which of the following circumstances would the use of a
reference as an attention-getter be most necessary? a. when you are delivering a persuasive speech b. when the speaking event is momentous c. when the audience is multi-generational d. when you want to improve your credibility
Your appearance is an element of your
A) verbal qualifications. B) posture. C) visual delivery. D) emblem communication.