Which of the following statements is true regarding marketing ethics and social responsibility?
A. Firms should aim to advance their own short-term interests at the expense of customers.
B. When products are complicated, consumers may be vulnerable to unscrupulous sellers.
C. Consumers only want to purchase products that are safe or good for them in the long run.
D. Being socially responsible tends to decrease a firm's costs, but it negatively affects profits.
Answer: B
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Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?
A) remembering customers' birthdays to send them cards to maintain a personal connection and request referrals B) sending regular emails to customers to check on the performance of a previously purchased AdVance fertilizer C) sending emails reminding prospects that AdVance can mix custom fertilizer formulations D) tracking the salesperson's activities and sales on a weekly and monthly basis E) determining what information is still needed to complete the customer's file
Two methods of accounting for uncollectible accounts are the
A) direct write-off method and the allowance method. B) allowance method and the accrual method. C) allowance method and the net realizable method. D) direct write-off method and the accrual method.
Which of the following are the most frequently used methods of communicating standard operating procedures and other instructions to employees?
a. Memos and email messages b. Face-to-face meetings and phone conversations c. Phone conversations and instant messaging d. Reports and letters
Provide the formula for (1 ) To account for and (2 ) Accounted for
What will be an ideal response