Using ________, some marketing researchers participate in real-life consumer activities to get an understanding of how consumers actually use products
A) mechanical observation
B) ethnography
C) focus groups
D) face-to-face interviews
E) telephone interviews
B
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Phil cheated on Dani. Dani forgives him because he has never cheated on her before or even flirted with others. Dani is using ______.
A. consensus B. consistency C. distinctiveness D. hedonic relevance
Satisfied customers constitute the company's ________
A) customer relationship capital B) customer churn C) target audience D) high-value customers E) customer touch points
________ is a type of problem identification research
A) Distribution research B) Pricing research C) Market characteristics research D) Promotion research
Parlor Company manufactures equipment that they sell or lease. On December 31 . 2014, Parlor leased equipment to Liner Company for a five-year period after which ownership of the leased asset will be transferred to Liner. The lease calls for equal annual payments of $60,000, due on December 31 of each year. The first payment was made on December 31 . 2014 . The normal sales price of the equipment
is $320,000, and cost is $276,000 . For the year ended December 31 . 2014, what amount of income should Parlor report from the lease transaction? a. $10,000 b. $30,000 c. $44,000 d. $74,000