A(n) _____ is a company that acquires, catalogs, reformats, segments, and resells reports already published by marketing research firms.
A. syndicated vendor
B. research directory
C. marketing research aggregator
D. secondary data provider
E. marketing research compiler
Answer: C
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A) a subscription to a the Wall Street Journal B) a winter coat C) a box of adhesive bandages D) a can of soup E) a pack of gum
Which of the following examples illustrates a niche strategy?
a. Libra, a motor company, uses new production techniques to achieve economies of scale. b. Alpha Electronics has decided to dissolve one of its strategic business units. c. Venus Inc. has decided to target customers in Asia. d. Relish, a confectionery store, sells its products only in one city.
A master limited partnership is a type of limited partnership that is listed on a stock exchange and is publicly traded to provide liquidity to investors
Indicate whether the statement is true or false
An employee with a communicable disease can always be fired for that reason, to protect the health of other workers
Indicate whether the statement is true or false