Volkswagen Auto Group of America markets both the VW and Audi nameplates in the United States; in 2014, unit sales for the group totaled nearly 550,000 vehicles. However, the VW brand has been hampered by perceptions of hit-and-miss quality
Indicate whether the statement is true or false
TRUE
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______ is a performance appraisal method that is used to evaluate employee performance from best to worst.
A. Narrative method or form B. Behaviorally anchored rating scale (BARS) form C. Ranking D. 360-Degree evaluation
When writing a communication to deny a customer claim, what can be done to help maintain a future relationship?
A) Providing a prompt response B) Explaining how to prevent similar issues in the future C) Use the word "you" frequently so the customer feels valued D) Lead the message with a clear statement of the bad news E) Helping the customer feel that the resolution was fair
According to corporate social responsibility, corporations have responsibility to ________.
A. the environment B. employees C. the government D. All of the choices are correct
Which of the following is most unlikely to qualify as driving forces?
A. marketing innovations and changes in who buys the industry's product and how they use it B. changes in the long-term industry growth rate, the entry or exit of major firms, and changes in cost and efficiency C. new Internet technology applications, new government regulations, and significant changes in government policy toward the industry D. increasing efforts to collaborate with suppliers via strategic alliances and partnerships, escalating risk levels and normalization of cost and efficiency in the industry E. increasing globalization of the industry and product innovation